
News, Updates & Publications

Sawtelle Investment Platform Launches (Los Angeles Business Journal)
Los Angeles, April 21, 2025 --(Los Angeles Business Journal) -- Aaron Greeno and Kev Zoryan recently launched Arselle Investments, a private real estate investment platform, to partner with firms, providing both capital and advisory services to address challenges facing the real estate landscape such as market dislocation and succession issues.

Los Angeles Fires Recovery: Real Estate Community and Key Stakeholders Present Innovative Rebuilding Plans (Urban Land)
In January 2025, wildfires devastated Los Angeles and surrounding areas, destroying homes, offices, schools and infrastructure. In response, ULI Los Angeles joined UCLA Ziman Center for Real Estate and the USC Lusk Center for Real Estate to shape a response plan, created in just six weeks.
Image: A team meeting during the development of the 175-page Project Recovery report. Pictured: Kev Zoryan, founder, Arselle Investments; Lew Horne, president, CBRE Greater Los Angeles Region; Tim Kawahara, executive director, UCLA Ziman Center; Kellie Kao Miles, executive director, ULI Los Angeles; David Waite, partner, Cox, Castle & Nicholson; and Steve Matt, CEO, MATT Construction.

Project Recovery - Rebuilding Los Angeles after the January 2025 Wildfires (ULI Los Angeles, UCLA Ziman Center for Real Estate and USC Lusk Center for Real Estate)
Read the comprehensive, 175-page Project Recovery report, reflecting expertise among nine high-level working groups, provides tangible goals as it identifies recovery roadblocks and proposes actionable recommendations.

PERE News: People - A pair of Morgan Stanley veterans strike out on their own…
Los Angeles, April 8, 2025 --(PERE News)-- A pair of Morgan Stanley real estate veterans have reunited to start their own private investment platform. Kev Zoryan and Aaron Greeno announced last week the launch of Arselle Investments, a Los Angeles-based manager that will target investments in vertically integrated real estate operating companies, according to its website. Zoryan spent 25 years at Morgan Stanley, most recently as head of US asset management for Morgan Stanley Real Estate Investing, a role he held since 2019. Greeno, meanwhile, spent 13 years at Morgan Stanley, rising to managing director and co-head of US real estate investments before leaving in 2020 for Dune Real Estate Partners, where he spent the last five years as a partner and head of its West Coast region.

Former Morgan Stanley Real Estate Investing MDs launch firm (IREI)
Los Angeles, April 4, 2025 --(Institutional Real Estate, Inc.) -- Kev Zoryan and Aaron Greeno have joined together to form Arselle Investments, a private real estate investment platform.

Veterans of Morgan Stanley, Dune Real Estate Launch Private Investment Platform (connectcre)
Los Angeles, April 2, 2025 --(connectcre)--Industry veterans Kev Zoryan and Aaron Greeno have joined together to form Arselle Investments, a private real estate investment platform headquartered in Los Angeles. Previously, they held real estate leadership roles at Morgan Stanley Real Estate Investing and Dune Real Estate Partners.

Morgan Stanley real estate veterans launch Arselle Investments (Alternatives Watch)
Los Angeles, April 2, 2025 -- (Alternatives Watch)--The Arselle strategy is to target problems arising from demographic shifts in the real estate industry, providing investors distinctive access to real estate opportunities through vertically integrated operating platforms to generate proprietary deal flow.

Real Estate Veterans Launch Arselle Investments (Business Wire)
Los Angeles, April 2, 2025-- (BUSINESS WIRE) -- Kev Zoryan and Aaron Greeno have joined together to form Arselle Investments (Arselle), a private real estate investment platform.
